From product to brand
Generic dropshipping is dead.
Old model
Generic dropshipping
Find a “winning” gadget and sell it to as many people as possible (a one-off, opportunistic transaction).
New model
Branded dropshipping
Quickly test a product to validate demand, then build a real brand around it (a lasting asset and a relationship of trust).
Why the shift?
Ad costs have exploded: one-off purchases are no longer profitable.
+40%
in ad acquisition costs over 2 years.
Consumers distrust unknown sites and overblown promises.
51%
of abandoned carts are linked to doubts about legitimacy.
Growing requirements from marketplaces and payment platforms.
AI-generated content everywhere and a flood of copy-paste shops.
My services
The path to a brand that lasts.
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Step 1
1. The Foundations
Brand strategy
Competitor analysis, identifying and breaking down customer objections, building a customer avatar based on real data and crafting a storytelling, to build a brand that truly speaks to your customers and a website that converts.
Visual identity
Creating your brand image (moodboards, logos, color palette, typography set), so your brand inspires trust and stands out from generic stores.
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Step 2
2. The Launch
Shopify website
Designing and optimizing your online store (copywriting focused on conversion and perceived value, trust elements, mobile optimization, loading speed, SEO), to break down your customers' objections and maximize your conversion rate.
Paid ads
Creating targeted ads based on your audience's real needs and objections, with hooks designed to stop the scroll.
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Step 3
3. The Scale
China sourcing & 3PL
(In progress) Finding and selecting reliable suppliers, quality control, negotiating product costs (COGS) and managing shipping logistics, for quality products, controlled lead times and better margins.
Packaging
Custom packaging (box, labels, thank-you cards, stickers), to move beyond classic dropshipping and give your customers a real brand experience when their parcel arrives.
Brand strategist & designer, based in Asia.
Let's work together.
I have the experience and the method.
I've launched a product, built a Shopify store and run ads. I know what it takes to test a product and turn it into a brand. I've set up a clear process where every step has a goal.
I'm on the ground, available.
Vietnam, Thailand, Bali… In China, I've visited the textile, electronics, beauty and jewellery markets, and met suppliers and freight forwarders there. I don't source from behind a screen: I travel for you, on the ground.
I keep learning, constantly.
Trained at an art and media school as a graphic designer, web designer and photographer. I've taken courses in dropshipping and e-commerce. I believe in the 10,000-hour rule: mastery comes through practice.
Product
KlyneBrush
Brand
SoKlyne
Portfolio
Shopify store
Product
KlyneBrush
Brand
SoKlyne
Portfolio
Paid ads
Alone or supported?
What separates just another shop from a store that performs.
Without support
You go it alone and pay for every bad decision.
Traffic, abandoned carts, but few sales.
A patched-together shop that looks like a scam.
Price as the only selling point.
Creatives tested at random. Ad costs through the roof.
A headache to find a reliable supplier.
One sale, then nothing.
With Brand Makeuse
You move forward with a strategy and one clear goal: scaling.
Objections decoded. A site that converts.
A brand that inspires trust.
A story and positioning that justify your price.
Creatives that speak to your audience. Hooks that stop the scroll.
Someone on the ground who speaks your language.
Customers who come back.
Questions / Answers
FAQ
Brand strategy isn't about validating the product. It's about building the brand around the validated product.
In practice, we will:
- Analyse the competition to identify the leaders' marketing angles.
- Analyse customer reviews to understand why people like the product, or don't.
- Identify customer objections to understand what holds back the sale (needs, expectations, real hidden fears).
- Break down those objections by turning them into UX or marketing solutions that lift conversion, and into relevant hooks for ads.
- Build a precise customer avatar, based on real data, not assumptions.
- Craft a story that justifies what's new, builds empathy and legitimises your price positioning.
- Position the brand against the competition.
The result: a brand that speaks to your customers and a site that converts.
No one can honestly guarantee sales. What I guarantee is a solid brand, a site optimised for conversion, ad creatives based on real objections, and reliable sourcing. The rest depends on your product, your offer and your ad budget.
No. Before specialising in dropshipping and e-commerce in Asia, I ran my own design studio in France, Studio Latté. I've worked with dozens of brands across many sectors: marketing agencies, concept stores, fast food/restaurants, fitness coaches, services and more. I work with any brand that wants a strong image and a site that converts. The method adapts to your sector.
I'm based in Asia and travel between China, Vietnam, Thailand and Bali. To see where I am right now, follow me on Instagram: @brandmakeuse
If we're not in the same country, we talk by video call, phone or email, whichever you prefer. If we're in the same area, we meet up. And if you need me to come with you to your suppliers, we'll arrange it together.
Contact
Ready to build a brand that scales?
Write to me and tell me where you're at.
No commitment. Reply within 24h. FR/EN